Are you an AI optimist like me? Let’s share how we’re using AI as a tool for creators.
I’m reviewing notes from a December 2022 interview with a ghostwriting client; our conversation topic makes me laugh.
“Steve, I know you’re a tech geek like me,” the client says near the end of our meeting. “Have you been paying attention to ChatGPT?”
I’m laughing when I read the interview transcript because we’re only seven months following the ChatGPT prototype launch and its record-setting sprint toward 100 million users within two months. Implementing GenAI is a priority for business leaders. A growing list of ChatGPT competitors like Google Bard, Tome, Claude 2 from Anthropic, and the newly released LLaMA Chatbot from Meta, is transforming large language models from the domain of tech researchers to mainstream consumers.
It’s exciting to experience the mainstreaming of GenAI and watch different consumers interact with AI tech differently. One more thing stands out from that December 2022 client conversation about GenAI. From day one of our GenAI era, I’m describing ChatGPT as a tool for creators.
“To me, tech is a tool, “I share with my client. “…, I don’t look at OpenAI and say, hey, I’m becoming irrelevant as a content creator. I see it as a tool I can use to do work better. I never see technology as creating a dystopian future. I think tech still needs guidance and the human touch.”
Jo Shoesmith, the Chief Creative Officer at Amazon, is talking about the potential of AI to craft great stories at the 2023 P&G Signal Summit.
“AI is not just the tech itself but how talented copywriters and art directors used it this week,” Shoesmith shared with the P&G Signal audience.
I love how Jo Shoesmith, the Chief Creative Officer at Amazon, talks about AI as a tool for talented creators. Shoesmith’s call to action for creators to share stories of how they use AI inspires me.
That’s the purpose driving my ‘This Is What I Did With AI’ column. I want to share my AI journey and how I use it and continue learning from other creators. We’re all waist-deep in the GenAI era. We’ll have a lot of ideas and experiences to share.
What I’m Doing:
I’m refreshing and reviewing an eBook series for a RevOps services provider. I’m using Bard, the experimental GenAI chatbot from Google, to answer questions related to the eBook topics. What roles do tag lines play in RevOps? What roles do PR and social media play in RevOps? How do Chief Revenue Officers use sales enablement?
I’m crafting a series of prompts, then customizing the format for each eBook topic. The process helps me write clear and concise prompts leading to helpful answers for first-draft content in the eBooks. It accelerates the content creation process by providing me with early content that I enhance using my content creation skills.
What I’m Learning:
The most inspirational insights at the 2023 P&G Signal Summit come from Dr. Rumman Chowdhury, Ph.D., a data scientist, the former AI lead at Accenture, and a current AI consultant to businesses and governments. I’m regularly reading reports about societal dangers and negative business impacts from AI, but Chowdhury shares her tech optimism with the Signal audience.
“I am very gung-ho about using technology for positive outcomes. “I would not be in this industry if I did not believe in the possibilities.”
I’m in one-hundred-percent agreement with Chowdhury. Are you?
What I’m Sharing:
I’m excited to share my first ‘This Is What I Did With AI’ column. You’ll find it weekly on my Original Feed blog and Medium site. Please share feedback! I want to learn how you use AI and share your insights and ideas about this transformative technology.