Education Podcasters are redefining how audiences gather information

Discover new ways to gather information with Education Podcasters

The Script Shop podcast team highlights screenwriters and educates audiences about new scripts.

The time of Covid-19 is a time of uncertainty. We’ve yet to fully return to cinemas, gyms, offices, and schools. Screen time on our smart devices continues to increase to the point of screen fatigue. Time away from onsite work teams diminish our sense of belonging and shared knowledge.

These are some of the crucial insights I’m reading in the Accenture Fjord Trends 2021 Report. I’m also experiencing many of the findings first-hand in my work as a content creator and marketer.

There’s another critical concept I’m learning from various trends reports, including Accenture Fjord Trends. Covid-19 is rapidly changing how audiences gather information. The unpredictability forces of Covid-19 are changing how audiences learn. They no longer want to receive answers via a broadcast from the lecturer. They want the tools to help them interactively craft the solutions. That’s where Education Podcasters play a role.

Learn why You Need to Launch an Education Podcast. 

Sean C. Davis is Director of Technology at Ample, a Cincinnati-based marketing agency, a podcaster, and co-founder of the PoD Discovery(s) festival.

Podcasting continues to be one of the fastest-growing forms of media. Market researchers at Nielsen describe podcasts as mainstream after recent audience and advertiser growth. You have a website. You’re active on social media. You and your business need a podcast to grow and reach your target audience. What podcast genre offers the best shot at success? After looking closer at Covid-19-influenced customer trends, I think you’ll land on an Education Podcast.

Google reports that the demand for online tutorials and how-to videos rose dramatically from March 2020, with a 65% increase in watch time for step-by-step videos.

Podcasts answer the questions your audience is seeking and make them loyal fans. Educational podcasts deliver trusted information that audiences need in an accessible, affordable, on-demand format. You can build on your educational content with compelling calls to action to support your projects and services. 

Learn the best formats from Education Podcasters. 

Landing on the right genre for your podcast is step one. You also need to craft the best format for audience growth. I’ve been talking with Dylan Garven, founder of Studio D, a Philadelphia-based podcast production studio specializing in the launch, production, growth, and recording of podcasts. Garven lists the choice formats for an Education Podcast as follows:

Interview: The host leads a conversation with a guest or guests.

Narrative: Each episode consists of carefully selected, edited, and pieced together audio that tells a specific story guided by a narrator or host.

Hybrid Interview: Narration, and sometimes sound design or additional audio, is inserted into an interview or conversation to drive the story forward or provide background.

Gain inspiration from some of the best-in-class Education Podcasters.

Are you looking for inspiration? Garven lists his choices for standout Education Podcast as follows:

  • RadioLab: Radiolab is on a curiosity bender. We ask deep questions and use investigative journalism to get the answers.
  • Revisionist History: Every episode re-examines something from the past — an event, a person, an idea, even a song — and asks whether we got it right the first time. Because sometimes the past deserves a second chance.
  • 99% Invisible: A sound-rich, narrative podcast hosted by Roman Mars about all the thought that goes into the things we don’t think about — the unnoticed architecture and design shaping our world.
  • TED Radio Hour: Investigates the biggest questions of our time with the help of the world’s greatest thinkers.

Create new opportunities with an Education Podcast.

Do any of these Education Podcast formats excite you? The Interview format is an affordable choice. Hybrid and Narrative formats deliver more opportunities to stand apart from other Education Podcasts

One critical theme connecting Covid-19 trends about changing business communications and operations speaks directly to artists, business owners, civic leaders, and entrepreneurs thinking about starting a podcast.

Information gathering has changed. Audiences look to podcasts for reliable information.

This information trend also leads us to the most hopeful insight involving the uncertainties around Covid-19.

Crises ignite entrepreneurship, ingenuity, new products, and innovative services, including podcasting. The opportunities for business growth and creative discovery are sky-high. Does this sound like an excellent topic for an education podcast?

Author Steve Ramos is an inventive marketing professional with over 15 years of industry experience. He’s created over 300 business, culture, science, and technology stories for major media brands including Fast Company, New York Magazine, and QZ/Atlantic Media. Contact: steve@steveramosmedia.com

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