Minjae Ormes, Chief Marketing and Growth Officer, Visible, talks about driving performance with storytelling and culture.
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What I’m Streaming: The New Era of Personalized Marketing. Minjae Ormes, Chief Marketing and Growth Officer, Visible.
Minjae Ormes, Chief Marketing and Growth Officer, Visible, talks about the new era of personalized marketing at the virtual Reuters Interactive Marketing Week.
Ormes shares ideas about customer identity, open communication, and purpose-driven campaigns. The goals for the all-digital, wireless startup backed by Verizon are to drive marketing performance with storytelling and culture. It’s a refreshing change from promotion-driven marketing.
“I see the shift of putting equity behind the storytelling. How do you drive performance with storytelling and culture? Think of culture as the equity of the brand.” – Minjae Ormes, Chief Marketing and Growth Officer, Visible.
What I’m Learning: Daniel Pink, author, “When: The Scientific Secrets of Perfect Timing,” crafts a new story on the American workforce.
CBS News Face the Nation: Author Daniel Pink appears on the CBS News show “Face the Nation” to talk about exiting the pandemic and writing a new story on the American workforce. Pink says that the pandemic has ignited a renewed focus on the dignity of work. This new focus means increased wages, safer work conditions, and opportunities for employees to grow at their jobs. Some companies are beginning to boost wages to recruit new employees. Other businesses offer subsidized daycare to attract the four million women who dropped out of the workforce during the Coronavirus pandemic. Pink also hopes an equitable workplace will provide more significant opportunities for entrepreneurial workers navigating their careers. He’s promoting more time away from the desk, restaurant floor, and warehouse to increase worker happiness and productivity.
“Start encouraging people to take more breaks; people will be more productive and happier,” Daniel Pink, author, “When: The Scientific Secrets of Perfect Timing.”
What I’m Sharing: The 11th Annual Lovie Awards for internet excellence accepting submissions through Friday, June 25.
The Lovie Awards recognizes European internet excellence across websites, mobile apps, podcasts, and social media. The 11th annual Lovie Awards introduces new categories around diversity and inclusion, virtual and remote experiences, and podcasts. Judges for the 11th Annual Lovie Awards include actor Stephen Fry and podcaster Fearne Cotton. Enter at lovieawards.com.
Architect Kunle Adeyemi talks with the New York Times about building sustainably.
Architect Kunle Adeyemi shares how buildings can help the environment in an extensive interview with Shivani Vora of The New York Times. For fans of Adeyemi’s Floating Music Hub project in Lagos, Nigeria, the interview captures the 45-year-old designer’s ideas about the coexistence of humans and the environment. Click here to read the interview.
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