Make Women Empowerment a Priority in the Post-Covid-19 Economy

Melinda Gates, philanthropist, business leader, and global women and girls advocate, joins podcaster Kelly Corrigan for an inspiring SXSW presentation.

Melinda Gates (right), philanthropist, business leader, and global women and girls advocate, joins author and podcaster Kelly Corrigan for an inspiring SXSW discussion.

Excitement for exiting the COVID-19 pandemic and returning to normalcy increased with each additional vaccine shot in the arm.

Forecasters and futurists continue to make predictions regarding business, culture, and technology. There are opposing views about consumer behaviors, the future of work, and tech’s evolving role.

Pundits agree that significant changes are happening, and the Post-Covid-19 world will be different from 2019.

Ethics. Purpose. Values regarding climate, public health, and social justice. These are our post-COVID-19 priorities.

We all have an opportunity to act and implement purpose-driven calls to action.

To borrow a phrase from Melinda Gates, philanthropist, business leader, and global women and girls advocate, we have the opportunity to make significant changes by empowering women and girls in our communities and around the globe.

I continue to think about Panasonic North America CMO Lauren Sallata talking at the Consumer Electronics Show about lifting perspective and establishing Panasonic as an admired brand via storytelling.

As a content creator, marketer, and writer, I share Sallata’s opinion about storytelling’s importance. However, Gates is transforming the idea of lift from a marketing concept to social good.

Melinda Gates joins Kelly Corrigan for an SXSW Panel

I’m watching Melinda Gates, philanthropist, business leader, and global women and girls advocate joins author and podcaster Kelly Corrigan for an inspiring SXSW discussion. Gates and Corrigan discuss how one makes global changes for good by lifting girls and women via education, and accessible contraception. Their talk continues to be one of the highlights of SXSW Online 2021.

Gates and Corrigan share a clear call to action. When you empower women and girls, you play a role in changing the world for good. You may not have the resources to travel to Sub-Saharan Africa like Gates, but you can make a difference in your community.  Remember to make empathy a starting point for your actions and ideas and to listen first.

“Place yourself in people’s shoes, Gates says. “Ask yourself, what if that was me?”

Make women-led teams a priority in your business. Mentor women entrepreneurs. Investigate the organizations in your community providing accessible contraceptives, education, and family planning. Learn how you can help.

Gates emphasizes how men play a valuable role in supporting these causes, especially around balancing unpaid housework. It’s also encouraging to read recent news of U.S. Secretary of State Antony J. Blinken reversing Trump policies and declaring women’s access to contraceptives and reproductive care a global human right.

“Educate girls about their bodies, and they will make good choices,” Gates says during her presentation.

What the pandemic has done to women in the workforce is a cause for alarm. Every business leader and entrepreneur can help women returning to the workforce by creating equal opportunities and transforming workspaces designed for men.

What will you do to lift women and girls in the post-COVID-19 economy?

Here are six action steps inspired by Melinda Gates’ SXSW talk.

Create Business and Personal Campaigns for lifting women and girls.

Design a Purpose Scoreboard to measure your progress.

Identify the women advocacy enterprises in your community.

Create partnership opportunities.

Set achievable and sustainable goals.

Measure. Pivot. Refresh.

I’ve directed marketing and strategic initiatives for over 20 events, including the Good Discover(s) Civic Design Festival.

Good Discovery(s) is a tribe of innovators working from the bottom up to impact communities for good.

Become a Good Discovery(s) partner.

Collaborate with future coworkers, customers, and partners that share your values.

Join the Good Discovery(s) tribe.

Contact:

SR Media

151 West Fourth Street #43

Cincinnati, Ohio 45202

(513) 295-4488

steve@steveramosmedia.com

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