PoD Discovery(s) Case Study: Forensic Myles

Podcast Case Study: Forensic Myles

Growing the True Crime Podcast Forensic Myles

Industry: Media 

Industry: Podcasting

Creator: Myles Zernik-Traxler

Co-hosts: Sean Heinsen and Myles Zernik-Traxler

Source: PoD Discovery(s), SR Media

Summary:

Forensic Myles is a companion podcast to the cult-favorite show, Forensic Files. Audiences look to complement their show fandom with new stories around the reported crimes. We consistently engage Forensic Files fans and real crime buffs with further information. We believe that true crime is a growing podcast genre. At Forensic Myles, we are striving to grow our audience, connect with our listeners, generate revenue, and produce compelling content.

Cause:

As true-crime podcasters, our eyes are opened each day to the pain and injustices of the world. We know that we must do something to help those that have experienced stories similar to the ones that we share in our Pod. That is why we have partnered with Shop for Good to add a round-up button that will donate funds directly to the Joyful Heart Foundation. 

Forensic Myles has also donated to (and will continue to donate to) Black Lives Matter – 50% of profits from our #BLM masks go to BLM-related causes.

Goals:

Our goal is to establish the Forensic Myles Co-hosts as innovators in the world of podcasting. Our case study will share Forensic Myles processes for growth using real-world costs and timeline. 

Mission:

Ignite brand awareness. Grow your podcast and podcast business. Gain feedback, insights, and perspective from podcasters building innovative podcast series and services. 

Sean Heinsen (l) and Myles Zernik-Traxler are the co-hosts of Forensic Myles, a true-crime podcast.

Purpose:

Become a podcast influencer and thought leader. 

Share stories that highlight inspiration and innovation in the worlds of art, design, and technology. Reveal the real-world decisions and strategy behind your growth in brand awareness, community building, and sales. Test your creative concepts with the growing PoD Discovery(s) community. 

Data:

Instagram: @forensicmyles – 3143 followers

Facebook: @forensicmyles – 125 Likes 

Twitter: @forensicmyles – 206

Pinterest: @forensicmyles – 893 monthly viewers

Downloads (all time) – 7049

Estimated audience size: 214

Episodes: 26

Engineering: The Forensic Myles team edits and records their episodes.

Related Series: Forensic Myles is the first Pod. 

Related Topics: Branding. Entertainment. Marketing. Media. Startups. 

Project Description:

PoD Discovery(s) in an interactive product from SR Media. 

Related Projects

Join us at the PoD Discovery(s) festival to experience the stories behind Forensic Myles and other innovative business leaders, entrepreneurs, and startup founders in the world of podcasting.

Become a PoD Discovery(s) Case Study participant. Gain benefits and business opportunities from the growing PoD Discovery(s) community. 

PoD Discovery(s) Case Study participants receive year-round promotion across our digital assets and onsite experiences.

Stay up to date with the Forensic Myles case study to learn real-world strategies for podcast awareness, community building, and sales development.

Follow PoD Discovery(s) on Twitter @CincyPodcast and Instagram @poddiscoverys

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